As companies of all types rush to become more global, it’s easy to overlook how badly many have stumbled in their globalization strategies – missteps that in some cases have resulted in rivals or activist share owners dismantling the firm’s international network and kicking out the management team that built it.
» Before launching a global move, senior managers need to conduct a simple but rigorous self-assessment to gauge the likelihood of success.
» By taking the time to do this, they can ensure that their international efforts make strategic sense and avoid potentially disastrous consequences.
When You Shouldn’t Go Global
by Marcus Alexander and Harry Korine
Harvard Business Review December 2008
